About
Operators who have built, run and grown revenue teams.
Additive Demand is a sales and revenue operations consultancy for manufacturers. Our team has owned and run agencies for 15 years, and we have led sales and revenue operations from the inside.
15 years
Owning and running agencies, so we understand what it takes to sell, deliver and get paid.
25+ years
Leading B2B sales, marketing and revenue teams across technology, media, sports and manufacturing.
Since 2019
Advising manufacturers, aerospace and defense companies and growing B2B teams.
Leadership and team.
Founder and President
Ray Davies
Ray founded Additive Demand in 2019 and leads the firm. He also leads sales operations at a venture-backed aerospace and defense manufacturer, so what we advise is what we practice: forecasting, pipeline, quote-to-order, sales compensation and Salesforce architecture.
Before that Ray built and sold agencies, led enterprise go-to-market strategy and sales enablement for a global additive manufacturing company, and held sales and marketing leadership roles in media, sports and events, and the nonprofit sector. He has built and managed teams of up to eight, and has written the sales compensation plans, operating plans and budgets those teams ran on.
He also built and ran a maritime tourism business in Hawaii, so he has operated a business as well as advised one.
Our team
A team of sales and revenue operations specialists
Our team of employees and specialists covers sales operations, CRM architecture, reporting, automation and enablement. Each engagement is staffed with the mix it needs.
Every engagement has a senior lead who scopes the work and stays on it, with specialists doing the build. You get depth and continuity, and you are never waiting on one person.
Based in Carlsbad, California, our team works remotely with manufacturers across the United States and internationally.
Where our experience comes from.
We have worked on both sides of the table, as the people who build the systems and the people who depend on them.
Aerospace and defense manufacturing
Head of sales and revenue operations at a venture-backed precision manufacturer: forecasting, pipeline, quote-to-order, territory design, sales compensation and revenue reporting with finance.
Advanced manufacturing technology
Enterprise go-to-market strategy, segmentation and sales enablement for a global 3D printing company across its aerospace and defense, medical, software and government divisions.
Agencies we have owned and run
An AI-driven advertising agency that grew more than 65% a year, and a public relations and marketing firm that grew its client base by 50% and its revenue by 275%.
Media, sports, events and nonprofit
National sales for a major radio network, sponsorship and events sales for an international sports management company, and corporate partnerships for a performing arts foundation, where sponsorship sales grew 140% in a year.
Manufacturing technology resellers
CRM and sales tool setup for resellers and service providers that sell technology to manufacturers.
Consumer and tourism businesses
Consumer product marketing and sales, and a maritime tourism business we built and ran ourselves.
What we are good at.
Revenue operations
Forecasting, pipeline management, KPI reporting, territory and quota design, and the executive reporting that leadership and boards rely on.
Sales systems
Salesforce, HubSpot, Salesloft and the tools around them, set up and connected so your team does not enter the same thing twice.
Sales process and enablement
Deal governance, quote-to-cash, compensation design, playbooks and training for technical products sold to careful buyers.
How we work.
We start with your sales process
Tools come second. We work out how you sell, then set the systems up to match.
We say what we think
If something will not work, or you do not need it, we tell you.
We leave you able to run it
Everything is documented. You should not need us forever, and that is the point.